Leadership grounded in creative intelligence and brand strategy
SAN DIEGO, CA
BASED IN
SUMMR Creative was founded by Kaitlyn Marin Boyer, a brand strategist and creative director whose approach is defined by two non-negotiables: visually brilliant design paired with a business brain.
BASED IN SAN DIEGO, CA
Leadership grounded in creative intelligence and brand strategy
SUMMR Creative was founded by Kaitlyn Marin Boyer, a brand strategist and creative director whose approach is defined by two non-negotiables: visually brilliant design paired with a business brain.
Kaitlyn Marin Boyer brings a background in data science, UX design, and brand strategy to SUMMR Creative. A graduate of Cornell University and an entrepreneur since 2019, she is driven by one obsession: how visual communication + brand language shape human behavior, and what the data reveal about it.
That spark became the foundation for SUMMR Creative.
Today, Kaitlyn leads the studio with a conviction that modern brands need more than aesthetics. They need clarity. They need distinction. They need creative rigor engineered to perform. Her philosophy is bold and unwavering: when creative has a business brain, brands stop chasing attention and start commanding it.
The SUMMR Method
These pillars define our approach to researching creative intelligence, building brands, creating content, optimizing websites, and leveraging AI.
( 1 ) Emotional Resonance
We speak human.
We tell stories that move people, not just inform them.
( 3 ) Business-First Thinking
We’re unapologetically honest about decisions that don’t serve long-term growth.
We love aesthetics, but never without strategy.
( 5 ) Premium Visual Firepower
High-taste, cinematic, culture-informed creative that makes small brands feel big.
These 5 pillars are the core SUMMR Creative builds from.
( 2 ) Conversion at Heart
Every piece of creative has a job to drive action, desire, or clarity.
We track performance, because a brand walks blind without data.
( 4 ) Customer Empathy
We step into the shoes of every target audience.
No guessing what customer’s want - emotional intelligence.
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